We are thrilled to debut this new journal feature with a woman that we admire; Mom of three, stylist and Creative Director of Rotate Birger Christensen, Jeanette Madsen.
Photographer: Alona Vibe
Styling: Trine Frølich
Interview: Laura Lawaetz
As an influencer and designer, Jeanette has always used her Instagram profile as a professional tool for branding, but after she became a mother again, she began to reflect more on what she shares and the impact she has.
"Social Media to me has always been a place for joy and inspiration and my focus has been on fashion and design. But I suddenly realized that people think that we live this perfect life with our perfect kids, because this is all we share. I felt a responsibility to tell that my life is not perfect - nobody is. Breastfeeding as an example has caused a lot of trouble for us this time and I know that a lot of mothers struggle with it. It has started some new conversations and a lot of positive feedback to be more open about these things too."